The Origin Group
A complete Rebrand and rebirth
We partnered with The Origin Group to evolve their brand as they moved toward relaunching their already-successful companies UC Accountants, Umceceshi Events, Amahle Florists, Carissa Plant Hire and Carissa Financial Services.
The group company and their suite of companies was undergoing a complete brand overhaul and their existing websites would no longer be usable. We collaborated with The Origin Group team to articulate their new brand identity that resembles the character of the company.
This work allowed us to generate the DNA of communication, visual identity and strategy and in this way the communication tools have had a conscious, coordinated and goal-oriented development.
We saw this as an opportunity to bring each company ‘out of the back office’ and onto the center-stage with a new global brand that would embrace and reflect their position as key players in their respective industries.
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